Dear Founders, CMOs, Heads of Growth and Marketing:

You're over-indexed on acquisition.

I know because I've been where you are. You're spending 80% of your marketing budget chasing new logos, battling ever-higher CAC and hoping for breakeven.

And what happens after the close? That $100K enterprise deal you landed last quarter churns in 18 months because onboarding was a mess. And that churn is going to cost anywhere from 5-25x revenue to replace when you factor in expansion losses and all-in acquisition costs.

Meanwhile, the $50K customer who's been with you for three years just doubled their seats, but you have no idea why or how to replicate it.

The Math Is Simple. Stop Ignoring It.

Here's what drives me crazy about this industry: the ROI on Customer Marketing safely averages 8x. And the kicker? Existing customers are 3-12x more likely to buy more from you.

You're ignoring 8x ROI on existing customers to chase breakeven on new ones.

Let’s Rebalance the Equation

I've solved customer growth challenges at every stage, from startups with high churn rates bleeding cash to bluechip brands managing millions in MRR across complex customer journeys.

The problems are different, but the approach is the same: combine strategic thinking with hands-on execution, work cross-functionally to build systems that drive measurable revenue impact.

We stop the revenue bleeding first, then we build customer growth systems that drive revenue across your full lifecycle. Companies that get this right typically see at least 30% churn reduction plus 25% organic growth from expansions.

What We Typically Do Next

Here's what I typically do with companies in your situation.

First, we figure out exactly where you're bleeding revenue. I call this a Customer Growth Sprint—it's a $2,500, two-week deep dive that finds the revenue leaks and shows you which to plug first and how.

Then we decide together what to tackle next:

Churn Defense Sprint: A 2-3 week intensive that shows you how to cut churn 15-30% in the next 90 days

Customer Activation Engine: Fix your onboarding, prevent early churn and unlock early upsell and cross-sell

Proactive Growth Systems: There are at least 22 organic growth intervention opportunities from post-close to renewals. Most companies are only using 3 or 4.

Lifecycle Foundations: If you're going from zero to one, or rebooting entirely, we build a complete customer growth engine in 8 weeks

Why This Works (And Proof It Does)

What makes this work unique: I connect marketing, growth, customer success, sales, product, data, and finance to build seamless growth systems that actually work.

My results speak for themselves:

Global SaaS platform: 30% churn reduction with proactive interventions

Enterprise tech company: rebuilt onboarding and got 33% faster time to value

Telco + Hardware clients: boosted repeat customer purchases 50% year-over-year

You get MBB-level strategic rigor with agency creative thinking and an obsessive focus on revenue results. I don't build slide decks. I build programs that show up in your P&L.

If any of this rings true, let's talk. I've been there and know the way out. Book a free 30-minute consultation and we'll dig into your biggest growth bottleneck. No pitch, just straight talk and some tactical takeaways you can use whether we work together or not.

Book Your Consult Today

Sean Wilkins

Founder, CSTMR GRWTH

P.S. While you're optimizing ad spend, your competitors are building customer growth systems that compound over time. Every month you wait, that gap widens and you lose more revenue.