Are you over-indexed on acquisition?
Too many deals churning after 18 months? Is your onboarding sequence not really driving the activation you need? How many expansion opportunities are you missing across your top accounts? Is your renewal process 90% manual outreach in the final 30 days? Is your CS team spending more time fighting churn fires than preventing them?
If you're nodding along, you're not alone. Most B2B companies spend 70% of their budget acquiring customers and just 5% engaging and growing them.
This backwards allocation explains why you're missing growth targets, dealing with 15-20% churn rates and missing millions in untapped expansion revenue.
Your existing customers are your highest-ROI growth channel, but they're getting the least attention and investment.
The Real Cost of Reactive Customer Management
Here's what drives me crazy about this industry: companies will spend months optimizing an ad campaign or landing page, but totally skip building proactive post-acquisition customer engagement and growth systems.
Did you know that existing customers are 3-12x more likely to expand and cost 5x less to grow than acquiring new ones?
You're ignoring 8x ROI on existing customers to chase breakeven on new ones.
We Don't Just Identify Problems—We Build Systems
We've built and optimized customer growth programs at every stage, from startups hemorrhaging cash to enterprise platforms managing millions in MRR across complex customer journeys.
The problems vary, but the solution is consistent: build proactive lifecycle systems we can execute immediately, drive organic growth and your team can own permanently.
We build it together, but you own the process.
We diagnose, build and optimize the solutions together. The systems become part of your operations and the knowledge stays in-house to level up your teams when we’re finished.
how We Work Together
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Start here: 2-week assessment identifying exactly where you're bleeding revenue
Current state analysis of your retention systems
Competitive benchmarking against top performers, when available
Gap analysis with prioritized opportunities
Implementation roadmap with 90-day action plan
Executive presentation with ROI projections
AVG Investment: $7,500
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For companies with 10%+ churn: 30-day guided program implementing proven retention playbooks
Diagnose key churn issues and leading indicators
Build out a proactive churn intervention system
You execute in your platform, we optimize together over 90 days
Includes custom audience scoring, early warning systems and proactive engagement experiences.
Typically reduces 15-30% within 90 days
AVG Investment: $25,000
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For companies losing customers in first 90 days: Build systematic activation sequences
Multi-channel coaching and activation sequences designed for your customer journey
Behavioral triggers and milestone tracking systems
A/B testing framework your team can replicate
Progress monitoring until activation metrics improve
AVG Investment: $15,000
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For companies building from scratch: Complete customer growth and lifecycle marketing program in 8 weeks
End-to-end customer lifecycle strategy, tactics and assets across all touch points
Systematic onboarding, expansion, advocacy and retention experiences
Cross-team processes and workflows for seamless customer experience
Team enablement for ongoing optimization and scaling
AVG Investment: $45,000
Choose Your Starting Point
Revenue leaks unclear? → Start with Lifecycle Audit
High churn (5%+) is the main problem? → Churn Reduction Implementation
Low engagement or losing customers in first 90-180 days? → Onboarding Optimization
Need complete lifecycle infrastructure? → Lifecycle Foundations
Not sure which fits? Most companies start with the Lifecycle Audit to identify their highest-impact opportunities.
Need us to handle implementation directly? We can flex to full-service delivery when your team lacks bandwidth. Same results, different delivery model.
Why Guided Implementation?
Your team learns the methodology. No black box consulting or knowledge hoarding.
Systems integrate with your existing workflows
Knowledge stays in-house leveling up together
Faster buy-in because your team builds it
30% lower cost than full-service consulting
Higher success rate because you understand every component
We build on your existing stack—no rip-and-replace.
What Makes This Work
17 years building lifecycle systems at CSTMR GRWTH, Zeta Global and Publicis Sapient. We connect marketing, growth, customer success, sales, product and data teams to build seamless retention systems that actually work.
You get proven frameworks with hands-on implementation guidance and an obsessive focus on measurable revenue results. No slide decks. No theoretical strategies. Just systematic approaches that plug revenue leaks and unlock compound growth.
Engagements range from $7,500 to $45,000 with up 5-20x ROI depending on implementation scope.
What kind of results should you expect?
Enterprise SaaS client: Cut time-to-value by 33% with rebuilt onboarding sequences their team now owns and optimizes
Global Real Estate Client: 30% churn reduction through systematic retention playbooks implemented by their internal team
B2B platform: $1.2M in recovered revenue through proactive intervention systems we built together
Enterprise Telco Client: 50% YoY sale customer sales growth with revamped customer marketing campaigns
This isn't consulting theater. Our implementation-focused engagements show up in your P&L within 60 days, with systems your team can scale and improve.
Start building your Proactive Customer Growth System
In 30 minutes we start to identify which customer lifecycle gaps are costing you the most revenue.
Sean Wilkins
Founder
Sean has helped a range of companies unlock revenue hiding in their existing customer base. He specializes in helping teams flip from acquisition dependency and reactive customer marketing to proactive and automated customer growth.
As an independent consultant and growth leader at Publicis and Zeta Global, he's built customer lifecycle systems for clients across SaaS, Fintech, Financial Services, Telco, eComm and Retail.