Why is onboarding so important?

Your SaaS product has one week to make a great first impression.

Companies spend $$$ on acquiring new users then totally drop the ball during onboarding.

And 90 days later they wonder why their churn and retention number are terrible.

What's the problem? Don't point a finger at your users.

It's probably your onboarding experience, or lack thereof.

If you're struggling with retention, take a hard look at how you're treating those new users.
Are you coaching them how to get the most value from your product?
Are you teaching them use cases and not just spewing feature content at them? Are you giving them more than one place to connect and learn?
Are you tracking usage and engagement?
Are you clear on what a successful onboarding experience even looks like for your product?